Art Original
A LEGAL PERSPECTIVE OF E-BUSINESSES AND E- MARKETING FOR SMALL AND MEDIUM ENTERPRISES (SMES)
Electronic businesses are witnessing enormous growth as more and more people are switching to online
platforms. The widespread use of Internet has opened new channels to operate trade for many businesses.
Also electronic marketing has become a proven channel of passing on the word to the customers. Legal
and ethical issues quickly become an area of concern. In this research recommendations are made to
harmonize IT and Internet Laws. A novel approach is proposed to promote legal risk management culture
in organizations. It begins with revising current state of regulations surrounding eBusinesses and
electronic marketing. The proposed approach offers risk management by considering risk mitigation
strategy, educating people and use of information technology. Monitoring compliance requirements are
met by reviewing the latest changes in regulations and rewarding the employees who ensures the
successful implementation of the strategy.
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